Thursday, 21 February 2013

Product Marketing

Product marketing frequently differs from product management in high-tech companies.Whereas the product manager is required to take a product's requirements from the sales and marketing personnel and create a product requirements document like consumables products saudi.

Which will be used by the engineering team to build the product, the product marketing manager can be engaged in the task of creating a Market Requirements Document(MRD), which is used as source for the product management to develop the PRD.

The Technical marketing role is becoming more valuable as companies become more competitive and seek to reduce costs and time to market. Another trend is to have one Product Marketing Manager per group of Product Managers.The product marketing manager to be skilled not only in competitor analysis, market research, and technical writing, but also in more business oriented.

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http://sci.rutgers.edu/forum/member.php?u=268428

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